Thursday, November 1, 2012

Got Jesus?

I'm sure we've all seen the milk ads portraying various celebrities of all sorts holding a tall glass of silk white milk standing there looking all famous with a dark background enhancing their features, always topped off with the iconic white mustache and an ad slogan reading, "Got Milk?". These ads have always drawn the attention of many for their mixture of pop culture, rebelliousness, and of course, everyone's love of milk. While thinking of an idea for a different kind of ad however, the type of ad that sort of makes fun of familiar ads yet also highlights issues of some sort in the world or in media at the same time, I found that this "Got Milk" ad would serve as the perfect frame for my idea to highlight the medias obsession with New York Jets 2nd string QB Tim Tebow. It's the same idea as the original ad with some tweaks however. Instead of portraying Tim Tebow with a glass of milk campaigning the idea that getting your vitamin D is what the celebrities do, so in fact you should do it as well, I am going to show Tebow posing in his famous "Tebow" pose with the same format of the original ad. Instead of the ad slogan reading "Got Milk?", it will say "Got Jesus?". The idea is to highlight the obsessions the media has with Tebow and to pinpoint whether or not it has to do with his religious antics.

The reason I find this to be such an interesting topic is because as a Jets fan, I've noticed that 80% of their media coverage is on Tim Tebow, a player who doesn't even play. During training camp this was even more evident. This seems to always have been the case since Tebow was in college at Florida. What is it about him that draws so much attention? It definitely isn't his game. I am going to explore the medias obsession with Tebow and figure out what exactly it is about his personality, his traits, his facade, and his general attitude that makes people either utterly love him, or hate him. This is a question that has been bothering me ever since he came to my beloved Jets.

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